What brands are winning in social media

Facebook has increased its user base from 58 million to 1 billion over the past five years. Twitter has exploded from 1 million registered users to more than 500 million over the same time. Other social media sites like LinkedIn and Google+ have also attracted large followings. The proliferation of social media has every company reconsidering marketing strategies and how they sell their products or services. With that in mind, global consulting...

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14 Things Successful People Do On Weekends

14 Things Successful People Do On Weekends

Forbes Magazine – Jacquelyn Smith 1. Make time for family and friends. This is especially important for those who don’t spend much time with their loved ones during the week. 2. Exercise. Everyone needs to do it, and if you can’t work out 4 to 5 days during the workweek, you need to be active on weekends to make up for some of that time, Vanderkam says. It’s the perfect opportunity to clear you mind and create fresh ideas. “I know an...

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55 Ways to Build Trust and Credibility

55 Ways to Build Trust and Credibility

I borrowed this list from @FSonnenberg. It is amazing how simple and yet trued these are. It is also amazing how easy these basics are to forget. 1. It takes many years to become an overnight success. 2. Good intentions are just the beginning. 3. Your reputation is their first impression. 4. Show people that you care about their needs. 5. A promise should be as binding as a contract. 6. Never sacrifice a long-term relationship for a short-term...

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The 10 rules of modern marketing

I came across these ten rules for building relationships with customers in the modern age. It is quite basic – but also insightful. 1. Marketing ≠ Advertising. Advertising still is important but marketing today is much more about conversations, not shouting out messages – it’s bringing the customer with us. Building customer love is about engagement and relationships. Connect to an emotion, give customers a reason to believe or care about...

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Until one is committed . . .

Until one is committed . . .

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision,...

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